Dr Pepper Fansville
In 2019, Dr Pepper tasked us to create a print version of the very popular College Football “Fansville” TV commercials. The challenge was to bring the small town feel to life print, POS and display materials. We started with sketch studies to capture the essence of the TV commercials and the college football theme. We focused on the town square, main drag, college quad and football stadium. With the finished look, we created over 100 elements for 3 retail waves, 3 national brand partnerships, a college tuition giveaway, the college football championship trophy tour and local market customization. We also extended the look to the can and outer packaging. The thematic was in market for 3 years through 2021.
Dr Pepper Ford Bronco Giveaway
A regional client reached out to us and asked us to design graphics for a 3-d mock-up for a grocery end cap shelf display. They were partnering with Ford to give away one of the long awaited Ford Bronco Sports. They also asked for standard elements that included a case card and shelf talker. We loved the promotion and asked if we could present some other options. We created additional elements including weekenders, pallet displays and convenience store dump bins. The client not only loved the additional elements but he saw the potential the additional elements created and began to speak to other regions and the program began to grow considerably. We ended up creating over 110 different elements and the promotion became a widely regarded region led national program.
GREY GOOSE CITY TAKEOVER
This program was created to elevate 4 local African American mixologists in south Chicado. It provided unique activation across channels by featuring drinks from each bartender and each neighborhood at point-of-sale. The program came to life tough bar takeovers, sampling activity and a final elevated experience.
Schweppes Savannah Takeover
Flavors Holiday
Heineken UEFA Champions League
We were challenged to develop a platform that leveraged consumer engagement in a way that drove brand awareness, sales, and viewership of Heineken's biggest global sports property and connected Heineken’s key Hispanic Male target. The solution was an integrated below-the-line campaign as wells a digital engagement app that proved to be the most downloaded app in the history of Heineken USA. Aside from the Heineken Champions App the elements created included a 15 and 30 second promotion TV spot, on- and off-premise POS, on-line banners, Youtube pre-roll ads, Facebook and Twitter postings.
Frito Lay Dia De Los Muertos
Cheetos and Brisk Tea wanted to leverage the popular Mexican tradition of Dia De Los Muertos with their core Mexican consumer. We created a fun and interactive opt-in program that included a retail promotion with a digital interaction. We also created in-store POS and a digital toolkit for retailers. Over 500 stores participated. The program culminated with activations in the 2 largest markets on the weekend of Dia de Los Muertos.
PIPER’S PERFUMERY
AT&T Corazon De Campeon
AT&T wanted to connect with Mexican national Soccer team fans through 2 passion points: Soccer and Music. We created a platform that joined the excitement of Mexico's National team with the music of Grammy Award winning duo Jessie and Joy. Jessie and Joy created an Anthem called Corazon de Campeon. Through various touch points that included media, PR, consumer sweepstakes, digital engagement experiential and influencer outreach the Corazon de Campeon song and platform exceeded all expectations and KPIs.
Heineken Latin Grammys
The Latin Grammys is one of Heineken's core properties for Hispanic Men of the World. Our objective was to entice shoppers to engage in an interactive display to activate an augmented reality video and an offer to enter for a chance to win an all expense paid trip to Las vegas to walk the Green Carpet, watch the Latin Grammys live and attend the Heineken after party.